Sunday, April 28, 2024

5 iconic Hiroshi Fujiwara design collaborations you should know

fragment design

Apart from the Swoosh, branding is served up by fragment design’s signature lightning bolt logo, stamped in blue on the lateral heel. There’s also blue Nike hits on the nylon tongue’s fabric tag and a tonal fragment design graphic on the insoles. Moving down below, white midsoles feature a black tooling code-inspired text graphic on the rear half of their lateral side. Previewed previously backstage, the duo has now revealed the complete range of over 30 designs — ranging from reversible outerwear to hoodies and scarves. Throughout this project, the late Manuel Göttsching’s one-track album E2-E4 served as inspiration with its brown chessboard pattern utilized across the garments produced. A black and white version of the pattern offers an alternate color palette as UNDERCOVER’s “U” logo and fragment design’s lightning bolt logo are scattered throughout.

First Look at the fragment design x Nike Air Force 1 Low "White" - HYPEBEAST

First Look at the fragment design x Nike Air Force 1 Low "White".

Posted: Tue, 14 Nov 2023 08:00:00 GMT [source]

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Over the course of his more than 40-year career, Fujiwara has drawn influence from global culture, stemming from his travels in the 1980s where he bore witness to the energetic punk scene in London and the rise of hip-hop in New York. He was heavily involved in Japan’s Western music scene, becoming one of the country’s first freelance DJ’s. He also hosted a column on fashion and culture trends called Last Orgy, steadily becoming a mainstay in Japan’s import of Western style.

Behind the HYPE: How fragment design Revolutionized Modern-Day Collaborations

With sneakers, Fujiwara’s sense of ‘less is more’ is evident, as well as his love for vintage elements. The latest pair that fans are clamouring to get their hands on are the Fragment Design x Nike Air Jordan 3, another minimal retro-inspired pair. As for the American Classics Tassel Loafer, it arrives in the dual black and white tone as well. Each of the shoes feature a debossed lightning bolt on the lateral rear quarter, a nod to fragment design and Hiroshi Fujiwara’s signature moniker. The “Tokyo” supplies a subtle-yet-striking color scheme, mixing rich navy shades on the toebox, quarter and collar with black mudguards, eyestays, Swooshes, collar flaps, heels and heel tabs.

iconic Hiroshi Fujiwara design collaborations you should know

The partnership with Louis Vuitton’s creative director Kim Jones for a capsule collection marks Fujiwara’s first foray into the world of luxury fashion. Debuted in April, 2017 in Tokyo, the famous collaboration was available in pop-up stores in Tokyo and Singapore, where special items were featured exclusively at specific locations. The collection boasted a range of practical and unconventional items, from a monogramed guitar case and custom plush bear to a full Autumn/Winter men’s pre-collection. It was more like working with Cole Haan or Nike, which was the parent company of Cole Haan at the time of my first collaboration.

Fragment also allowed Fujiwara to partner with Starbucks on everything from takeaway cups to loyalty cards and even a concept store in Tokyo in 2011. For Fujiwara and fans, one of the the most respected ongoing collaborations has been with Nike as the designer frequently teams up with Tinker Hatfield and Mark Parker on the Swoosh's HTM project. Fragment Design is an imprint from Japanese multidisciplinary artist and designer Hiroshi Fujiwara.

Known affectionately as the Godfather of the Street, Mr. Fujiwara has collaborated with an extensive number of brands such as Louis Vuitton, Nike, Rolex, TAG Heuer, the Pokemon Company, Medicom Toy, and many many more. His influence is far-reaching, but you may be surprised to learn that he had his humble beggings as a teenager out of Ise, Mie in Japan. All these other brands that've followed down the trail that Fujiwara blazed, their worth is dependent upon a product line or aesthetic presentation that's subject to whim, timing, trend. In addition to his contributions to Nike’s “HTM” line, his fragment design (FRGMT) imprint has been widely acclaimed as a prominent figure in the world of streetwear collaborations.

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fragment design

This watch gave Fujiwara a chance to delve into the world of luxury watchmaking, which resulted in a striking timepiece. Inside the 42mm stainless steel case and black dial with a distinctive white ring is the El Primero 400B caliber with a power reserve of 50 hours. Fujiwara’s modern twist and graphic style on quite an iconic watch made this redesign a memorable one. Unlike many big names in fashion today, Mr. Fujiwara takes a more muted approach to his public image. Much like his aesthetic, he prefers simple color blocking and duotones over the loud and flashy colors that brands like Supreme lean into. When a creative director is a mysterious man, the behind-the-scenes work is bound to be equally as intriguing and leaks all the more exciting.

The penny loafer juxtaposes the formal, traditional dress shoe with the everyday casual lifestyle. In the present day era where sneakers are in abundance in the footwear market, it ushers in a new age of classic shoes. The current street style trend sees the frequent pairing of a relaxed look consisting of baggy trousers and perhaps an oversized sweater or blazer and t-shirt paired with a dressy loafer to keep it formal yet informal.

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These designs land on pieces that range from scarves to unisex outerwear to the robes worn at the conclusion of the collection’s runway show. For most, streetwear begins and ends with sneakers, so the coming together of the iconic Swoosh and cult classic lightning bolts was inevitable. Fujiwara first partnered Nike in 2010 for the Fragment Design x Nike Tennis Classic.

That means you can re-use the same layout over and over again without having to rewrite code, or even show two different versions side-by-side. These databases are populated by people who have taken DNA tests for their own interests, said Gurney, an assistant professor of law and society at Ramapo College. With millions of profiles to sift through, investigators can often find distant relatives of the individual whom they’re trying to locate or identify. Ethan said he’s coming back to Ramapo College this summer to continue his research on how ethnicity plays a role in the search for genetic matches, as most DNA samples on file are from people with Western European heritage. In a Ramapo College news release, the investigative team hypothesized that a scavenger may have picked up a piece of his body and carried it across state lines from Southern California to Arizona. The county medical examiner’s office tried for years to find the owner of the errant piece of mandible, but its DNA databases turned up no matches.

fragment design

And then, earlier this week, one finally emerged when the Investigative Genetic Genealogy Center at Ramapo College in New Jersey announced that it had confirmed a genetic match. Breakform Design has completed a robust portfolio of progressive projects in Venice, Beverly Hills, the Hollywood Hills, Pacific Palisades, and Marina Del Ray, in addition to pursuits in Idaho and Nevada. Moreover, FRGMT and Pokémon have introduced the INN THUNDERBOLT PROJECT, a limited-time event hosted at the “sequence MIYASHITA PARK” hotel in Tokyo, promising fans an immersive staycation experience.

For instance, in various capsule collections, we have seen Fragment not only preserve a part of what makes the brand being collaborated with so special but also enhance its artistic value. Moncler, Off White, ASSC and even Cyberpunk 2077 have all seen the magic Mr. Fujiwara can work. Surprisingly, although the aesthetic and brand image of each of these brands is widely different, Fragment can play itself into almost any aesthetic whether it be collegiate, cyber, industrial, or even anti-social. Despite the rarity of his public appearances and his charismatic enigma, this pioneer of Harajuku Street Fashion and minimalistic design sensibilities has shot his way to the very top of modern street fashion.

In the previous collaboration, the premise was to use Lunar soles for dress shoes, so the concept was different from the beginning. The Cole Haan model that served as the base for this project had a small outsole and was what you would call a dress shoe. I used a sole that is one size larger than the upper size to give it a slightly sturdier look. Ordinary leather shoes have a voluminous upper part, but the lower part is thin or small, don’t you think?

This friendly competition was ultimately won by Virgil in his “Ten Icons Reconstructed” capsule, but Mr. Fujiwara’s take is also noteworthy as some of these models, like the Air Jordan 3 did see an actual release with a white upper instead. It grants fragment's collaborators access to Fujiwara's boundless well of cultural cache, making them seem "cool" by extension. Here again, fragment design provided the template to all influential streetwear labels that followed.

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